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Deanne Hix Appointed Vice President, Sales Operations and Strategic Planning


California-based MEC Aerial Work Platforms has appointed Deanne Hix to Vice President Sales Operations and Strategic Planning. In this new role, she is responsible for sales support, customer service and business planning to ensure MEC achieves its strategic growth plans.

“Two years ago we embarked on a plan for strong business growth and product expansion with the 60J booms and now our new slab line. Deanne has been a key contributor to that growth and this role is the next logical step.” says President David White. “MEC recognizes the need to have not just great product but also to ensure our sales team and therefore our customers are supported throughout the process – from sale to delivery to support. This new role is a testament to our commitment and we are able to leverage Deanne’s broad business experience to deliver.”

For the past 2 years, Mrs. Hix has been the Director of Strategy and Marketing at MEC. Prior to joining MEC, Mrs. Hix spent over seven years at Epson America Inc. managing Strategy & Market Analytics, preceded by over eight years as a Business Consultant at PA Consulting Group working for Fortune 1000 and public sector clients. Mrs. Hix earned her MBA from the Peter Drucker Graduate School of Management at Claremont Graduate University in Claremont, CA and BA in Economics from the University of California, San Diego in La Jolla, CA.

MEC Aerial Work Platforms is a manufacturer of a line of Aerial Work Platforms in Kerman, California. For 40 years and counting, MEC lifts carry a tradition of quality and innovation. MEC’s portfolio of Aerial Work Platforms ranges from DC drive slab scissors to rough terrain booms with patented and award winning design features. See for yourself how a MEC lift is A Better Solution – full featured value for high performance, productivity and safety. MEC is A Better Solution.

For more information on MEC Aerial Work Platforms, visit


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